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CV00086
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RESUME
Arya
Lodha
Gender:
Nationality:
Date of Birth:
Country of Residence:
Japan Address:
Current Visa Status:
Visa Valid Until:
Male
Indian
February 4, 2000
India
Job Profile Details
Job Industry :
Desired Location :
Job Type :
Marketing & Advertising
Any Location
Permanent
English Level :
Japanese Level :
Fluent
None
Educational Backgroud
School Name:
High School
Start & Finish Year:
Vikasa School
2003/2017
Diploma
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College
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Manipal University Jaipur
B.Tech in Chemical Engineering
2017
2021
University
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Masters
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Other Education
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Summary
Senior Brand Services Associate at Leo Burnett Worldwide with 3+ years of experience in analytics, social listening, and brand strategy. Skilled at transforming consumer insights into impactful marketing actions for global brands like Lay’s, Pepsi, Quaker, and Mountain Dew. Proven track record in leading teams, building real-time dashboards, trend tracking, influencer analysis, and campaign strategy support. Co-founder of a successful D2C home décor brand, blending entrepreneurial drive with strong expertise in digital marketing and e-commerce operations.
Technical & Analytical Skills
Social Listening & Analytics Tools: NetBase Quid, Brandwatch, Locobuzz, Talkwalker, Meltwater, Sprinklr, Konnect Insights
Research & Data: GWI, Competitor Research, Consumer Trend Analysis, Sentiment Analysis, Data Scraping (Phantom Buster, Apify)
Dashboards & Reporting: Real-time trend trackers, influencer mapping, campaign monitoring dashboards
E-commerce & Marketing: Shopify, Instagram/Facebook Ads, Google Analytics, Hootsuite, Canva
Work Experience
Current Company
Company Name:
Leo Burnett
Job Title:
Start Date:
Senior brand services asscociate
2022
I specialize in turning consumer data into strategy. At Leo Burnett, I lead social listening and market research initiatives that decode online conversations, track emerging trends, and uncover what truly drives consumer behavior.
Over the years, I’ve built real-time dashboards, delivered 50+ analytics reports, and guided major campaigns across FMCG, tech, and lifestyle brands. My work spans everything from influencer mapping and sentiment analysis to campaign performance tracking helping teams move fast on insights that matter.
My focus is on translating complex digital chatter into insights that guide smarter strategies and sharper decisions.
Company 1
Company Name:
Leo Burnett
Job Title:
Start Date:
Resignation Date:
Senior brand services asscociate
20222
I specialize in turning consumer data into strategy. At Leo Burnett, I lead social listening and market research initiatives that decode online conversations, track emerging trends, and uncover what truly drives consumer behavior.
Over the years, I’ve built real-time dashboards, delivered 50+ analytics reports, and guided major campaigns across FMCG, tech, and lifestyle brands. My work spans everything from influencer mapping and sentiment analysis to campaign performance tracking helping teams move fast on insights that matter.
My focus is on translating complex digital chatter into insights that guide smarter strategies and sharper decisions.
Company 2
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Start Date:
Resignation Date:
Company 3
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License or Qualifications
Special Skills
- Social Listening & Consumer Insights → Strong expertise in decoding consumer behavior across platforms using tools like NetBase, Brandwatch, Talkwalker, Meltwater, Locobuzz.
- Real-Time Trend Tracking → Built live dashboards (e.g., Cricket World Cup RTM system with 200+ influencers), enabling rapid campaign reactions.
- Sentiment & Influencer Analysis → Created celebrity sentiment reports guiding brand ambassador choices.
- Campaign Strategy Support → Shaped large-scale campaigns (e.g., #WaysToLays) through data-driven insights.